CALIFORNIA MILK BOARD AARON BURR
The cholesterol-wary no longer swallow milk-is-good-for-you ads. Hence the arcane "Got Milk?" campaign. The cream of the crop: a peanut-butter-eating Alexander Hamilton buff who can't articulate Aaron Burr to win a radio quiz 'cause he's got no milk. "That it goes so far afield is what's charming," says adman Jeff Goodby. Directed by Michael Bay ( The Rock ), the $300,000 spot does the mind good.
QUICK FACTS
- Release Date
- Oct 29, 1993
Storyline
The cholesterol-wary no longer swallow milk-is-good-for-you ads. Hence the arcane "Got Milk?" campaign. The cream of the crop: a peanut-butter-eating Alexander Hamilton buff who can't articulate Aaron Burr to win a radio quiz 'cause he's got no milk. "That it goes so far afield is what's charming," says adman Jeff Goodby. Directed by Michael Bay (The Rock), the $300,000 spot does the mind good.
Other Details
- Release Date
- October 29, 1993
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