DANNON OLD RUSSIANS

No one actually promises that Dannon will stave off death. Instead, a nudge-nudge voice-over says, "In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100." The first capitalist ads filmed in communist USSR, they show real, aged Georgians kicking up their heels, including one mom with her 89-year-old son! "[They] didn't get any money for this," swore Marsteller's Milton Sutton at the time. "There was an exchange of souvenirs."